Head of ASO

Alfasearch, a division of the Advisability Group, specializes in SEO, ASO, and media buying. Our expertise lies in boosting websites to the top 1 ranking on search engines within a mere 6 weeks with effective SEO strategies. We excel in promoting apps to the top of App Store and Google Play charts, significantly boosting download figures. We employ our expertise in over 100 GEOs to optimize the impact of our advertising campaigns. In 2023, we were recognized as one of the most accomplished media buying teams by Kinza Awards, a testament to our success.

We are now seeking a highly skilled Head of ASO to join our team of experienced professionals.


  • Develop the ASO department focusing on iGaming products
  • Establish processes for the development, ordering, and release of Android and iOS applications
  • Drive apps to secure top organic search positions for both branded and general iGaming queries
  • Recruit, nurture, and lead the team effectively
  • Take accountability for key business model metrics
  • Form and test hypotheses to enhance performance metrics
  • Stay updated on search engine algorithm changes and monitor ASO advertising trends in the iGaming niche
  • Conduct thorough research and analysis of competitors on Google Play and the App Store

You are a good fit if you have:

  • You have at least 3 years of experience as a Head or Team Lead
  • You possess a minimum of 2 years of ASO experience, including expertise in high-frequency keywords
  • You have 2+ years of experience in incentivized traffic acquisition, including work with various traffic exchanges
  • You have experience in console account farming
  • You have collaborated with product, design, app development, and copywriting teams
  • You are skilled in A/B testing and proficient in data analysis
  • You can navigate store restrictions to publish apps and drive traffic effectively.
  • You possess strong analytical and critical thinking abilities
  • You have at least intermediate English proficiency
  • You have experience working with diverse international markets
  • You have expertise in cloaking techniques

We offer:

  • Engaging work in a leading company within the industry
  • Competitive salary
  • Comfortable office location in St. Petersburg or Belgrade (Serbia)
  • Flexible work hours with the option
  • Possibility of remote work
  • Company-issued MacBook and all essential resources
  • Participation in prominent Russian and international conferences
  • Official employment
  • VMI after the trial period
  • Corporate English at the expense of the company
  • Comprehensive internal and external training across various domains
  • Genuine care and support for employees, especially during challenging life situations
  • Non-material motivation: company merchandise shop, corporate gifts, conferences, travel, leisure activities, and much, much more

We create all the necessary conditions and surround you with seasoned professionals!

Key skills:

  • IGaming products
  • Apps

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